- The three-tier jury
- The judging procedure
- Designers
- Clients
- Public
Wolda's judging panel is made up of internationally renowned professionals, but even more important is the innovative way they are selected.
10 internationally renowned designers
Selected from a representative spread of nations by Icograda, the International Council of Graphic Design Associations, a partner of the International Design Alliance. Only brands which have passed the filter of this pool of design directors will move onto the phase of selection by clients.
ICOGRADA (www.icograda.com) is the world body for professional communication design. It is the representative international non-governmental organisation for communication design, unifying the voice of designers worldwide and promoting their dynamic role in society and commerce. Founded in London in 1963, Icograda has more than 200 Members and numerous Friends in 67 countries wordlwide, and holds consultative status with UNESCO, UNIDO, ISO and WIPO.
10 internationally recognized clients
Wolda ensures visibility beyond the boundaries of the design community: the panel of judges also includes corporate clients, selected by Aquent, the world's largest marketing and creative staffing firm.
Aquent (www.aquent.com) is the world's largest marketing staffing firm. For twenty years it has been the leader in helping marketing organizations find the people they need, on a freelance and direct hire basis, and in helping marketing professionals find the rewarding assignments they want. Aquent represents talent in virtually every marketing discipline, from brand managers to copywriters, from data analysts to web designers. In addition, Aquent offers marketing organizations a wide range of services including consulting, studio solutions, project management, and translation/localization. Aquent has 70 offices in 17 countries with over 13,500 professionals working at more than 3,000 companies.
10 members of the public
Unique among design competitions, Eulda publishes only those logos which earn the seal of approval of the public. The ten judges are supplied by Consumers International, an independent, non-profit organisation which supports, links and represents consumer groups and agencies all over the world.
CI - Consumers International (www.consumersinternational.org) is the world federation of consumer groups that, working together with its members, serves as the only independent and authoritative global voice for consumers. With over 220 members organisations in 115 countries, CI is building a powerful international movement to hel protect and empower consumers everywhere. Founded in 1960, the organisation is now needed more than ever. This modern movement is essential to secure a fair safe and sustainable future for consumers in a global marketplace increasingly dominated by international corporations. Consumers International is a not-for-profit company limited by guarantee, company number 4337856, and registered charity number 1122155.
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