Judges
- The three-tier jury
- The judging procedure
- Designers
- Clients
- Public
- 2008 judges
The judges determine the winning entries according to the following criteria: clear communication of message, originality and creativity, good graphic design and positive overall impression.
- The 3 tiers vote in 3 consecutive phases: first the designers, then the clients and finally the members of the public.
- Each juror gives each logo a mark. The designers give marks from 0 to 10; while the 'clients' and 'public' jurors give marks from 0 to 5. Each juror is also allowed to select one logo as his or her overall favourite.
- At the end of each phase, any logos which have received a score of zero from more than 5 judges are eliminated. All remaining logos are passed to the subsequent phase of the jury for voting.
- In the final 'public' phase, any zero scores for each logo are added to the zero scores from the 2 preceding phases. Any logo with a total of 10 or more zero scores is eliminated.
- All the remaining logos are then ranked in order of their total score. The 'Best of the World', 'Best of Continent' and 'Best of Nation' winners are chosen on the basis of this ranking. In the case of a tie-break, relative positions are decided on the number of 'juror's favourite' selections for each logo or, failing that, in order of their partial score in the previous selection phases (designers selection makes the difference in that case).
- The final list is checked by all 30 jurors before final publication.
All submitted work will be presented to and reviewed by the jury, except the non eligible ones. There will be no pre-selection stage except for logos submitted in Wolda Talent category, which will be judged by the same criteria and jury as the professional work after a pre-selection by our editorial staff.
If for any reason an appointed jury member becomes unable, Eulda Books is entitled to appoint a substitute. If no suitable substitute can be found, the jury will be smaller than announced. Any alterations of the jury members will be announced on the website.
The judges will vote through a reserved intranet area in which they will be allowed to scroll the logos submitted and see descriptions and details of each logo, apart from the designers or design firms elements. Therefore, people participating in the judging session are not excluded from the award scheme.
