Wolda Professional awards Best of Latvia

Logo name: H&L Studija
Nation: Latvia
Agency: Asketic
Designer(s): Krisjanis Jukumsons-Jukumnieks
Client: H&L Studija
Description: The graphical symbol of H&L Studija incorporates minimalism, simplicity and reserved refinement. H&L Studija is a well known company selling the highest quality tiles; therefore, the graphic identity depicts a concept of a tile. A major portion of the logo consists of a black square as the most obvious depiction of a tile. The perpendicular lines of the capital letters “H” and “L” emphasize the similarities between these characters and a shape of a tile or some of its parts. Taking a closer look at "H", it by itself contains two smaller tiles located one above the other, while the character "L" merges with the black tile.

Score: 73