Wolda Professional awards Best of Netherlands

Logo name: The Naked Poodle
Nation: Netherlands
Agency: Fabrique Communications and Design
Designer(s): Jari Versteegen, Joana Muhlenbrock, David Smulders
Client: Fabrique Communications and Design, Usual Suspects
Description: This logo was developed for the event 'The Naked Poodle' which was held during the Cross Media Week PICNIC 2007 in September 2007 in Amsterdam, the Netherlands. The Naked Poodle is a theatrical 'mash-up' of a pressure-cooker brainstorming session, speed dating, simultaneous chess, rap battle and Free Fight gala. In each round, four creative teams are sent into the ring to compete and assigned to create a project related to a current social issue within 30 minutes. That explains the name: everybody can see your creativity on big screens - it feels 'bare naked', just like a naked poodle. The logo gives a fluffy, poodle like feeling. The words flow over in each other, which stands for the creative process and the battle between the teams.

Score: 89