Logo name: Do Tea
Nation: Spain
Agency: lifting consulting Co
Designer(s): Josep Gaspar
Client: Cafes Pont
Description: In 2008, the Marketing Management Outsourcing department of Lifting Consulting analyzed that Cafes Pont, a Coffee brand and client of the logo, needed to upgrade its brand strategy. The challenge was to create a brand which could be associated to tea and which refers to the action of preparing a cup of tea. Naming was also created by Lifting Consulting Marketing department. The logo combines action and softness to include concepts such as freshness and health.

Score: 70