Wolda Professional awards Best of Switzerland

Logo name: io
Nation: Switzerland
Agency: Moser Design SA
Designer(s): Alexandre Henriques, Caroline Mesple-Moser
Client: io
Description: io is a fitness centre that opened in Lausanne in 2009. It covers all aspects of revitalisation ( therapies ), well-being ( activities and rituals ) and beauty care. The task was to create the brand and its total communication environment. The brand created has a feeling of simplicity and balance from its verbal identity to its visual language. All the communication tools produced, translate the same essential principles of harmony in a very contemporary manner. This in-depth work enabled us to design an overall environment which positions the io brand and distinguishes it very clearly on a fast-developing market.

Score: 72