Wolda Professional awards Best of Turkey

Logo name: Yonca Moda (Men's Shirts)
Nation: Turkey
Agency: 2FRESH
Designer(s): 2FRESH
Client: Yonca Moda (Men's Shirts)
Description: The key challenge was relating the company's name to men's shirt business, in which Yonca Moda has been operating for 40 years. The graphical solution for the logo is a balanced mixture of typography and iconography. With the initials of Yonca Moda (Y and M letters) a men shirt icon was formed for the purposes of the logo. The goal was to present by this presentation typographically the "Yonca Moda" and communicate iconographically the "Men' Shirt". The logo perfectly meets the strategy requirements of the project. What's more, it provides a solid ground for further design and development - such as web site, stationary, etc.

Score: 68