Wolda Professional awards Best of Greece

Logo name: Filmcenter
Nation: Greece
Agency: ChrisTrivizas | Design
Designer(s): Chris Trivizas
Client: Greek Film Center
Description: This logo is directly associated with the cinema, as it depicts the first thing that the viewer sees when he enters the movie theatre: the rows of seats in front of the projection screen. This is a familiar image, which is understood by young and old, alike. The style is intentionally minimalistic and austere, so as to project the values of status and quality, which lie at the heart of Film Center’s philosophy. The contrast of black and white is dynamic and draws attention. At the same time it lends a charmingly retro tone to the logo design, by creating allusions to black and white cinema.

Score: 72