Logo name: Me&EU
Nation: Netherlands
Agency: Us Media
Designer(s): Jeroen Kroes
Client: Us Media
Description: Me&EU 'hello tomorrow' is a travelling exhibition focusing on the future of Europe. The exhibition aims to inspire and stimulate young people into becoming aware of their European identity. The challenge was to design a logo that gave expression to both the diversity and unity of Europe: individual colours meet each other and blend into new shades and tints until they are unified in the centre of the logo. In this way a collective European identity is suggested, and at the same time the individual character of the EU’s member states is also honoured.

Score: 74