Logo name: Happy End, Logo for a Funeral Parlor
Nation: Germany
Agency: Lockstoff Design
Designer(s): Susanne Coenen, Nicole Slink
Client: Funeral Parlor Willmen (Bestattungshaus Willmen)
Description: The Corporate Design of the “funeral home Willmen“ is supposed to create attention sensitivly and with the respect necessary, while placing the service of burial transparent and understandable on the market. The colourful but at the same time cautious corporate design of the company differs from the dismal appearance of the competition. The visual concept uses colors that change within a range. It plays with transparencies and contrasts of forms and areas. The design is based on constant and changing features according to the change and the durability in real life. The figurative mark visualizes a symbol of death, which is made of a modern picture of a cross, independent from religion. This sign deals with rounded corners. The curves of the sign become an essential creative element, that can be found on every medium in a convenient way. This creates variety while guaranteeing recognition at the same time.

Score: 71