Logo name: BrightHeart logo
Nation: United States
Agency: Lippincott
Designer(s): Rodney Abbot, Sam Ayling
Client: BrightHeart Veterinary Centers
Description: A group of investors and specialist veterinarians developed a national chain of specialty clinics and requested a new brand. The logo is an inspired depiction of a pet’s toy, evoking both the restoration of health and the playful moments when humans and animals joyfully interact. The suggestion of medical professionalism is enhanced through crisp typography, and a clean layout. Silhouette photography against a bright, white backdrop, enhances the sense of dedication and focus. Combined, the thoughtful placement of image and symbol completes the picture of the pet’s journey to good health, as the animals are seen active and engaged.

Score: 50