Logo name: LVDC Logo (Las Vegas Design Center)
Nation: United States
Agency: MODE
Designer(s): John Pietrafesa, Ian Varrassi, Maxim Vakhovskiy
Client: MODE.
Description: This identity was created for the Las Vegas Design Center, a design resource for the interior design market of the Western United States. The Peacock was selected because it embodies all that the Las Vegas Design Center represents—with a nod to the drama, excitement and extravagance of Las Vegas—it is also a symbol of elegance, beauty and grace. In this mark, the Peacock's plumage has been translated as an ornamental flourish that one might find in an elegant textile design or a detail on a piece of hand-crafted furniture.

Score: 62