Logo name: Vale logo
Nation: United States
Agency: Lippincott
Designer(s): Connie Birdsall, Adam Stringer, Daniel Johnston, Brendán Murphy, Carlos Dranger, Isa Martins
Client: Vale
Description: Vale is the second largest mining company in the world and one of Brazil’s biggest and most admired companies. It’s new visual identity aims to consolidate its image as a Brazilian company and increasing global presence, highlighting its distinctive position. The symbol, a "V" monogram, conveys visual qualities of landscape, discovery, mining and a circular, reciprocal type, motion — strength, elegance and humanistic in a single expression, Brazilian in its colorization.

Score: 78