Logo name: Ser-Fid
Nation: Italy
Agency: élitradesign
Designer(s): Marco Sironi, Roberta Sironi
Client: Ser-Fid spa
Description: Logo designed for a Trust Company to recall the bull, associated to Banks and Stock Exchange. The same bundle of lines generates the vibrating images of two intersected bulls, appearing whitin a flow of pure energy. It’s an expression of the subtile, immaterial nature of trust agreement, as well as the tight, mutual relationship between negotiator and client. Traditional composition and modern signs are merged in the same image. Apparently symmetric, composed within the space of a regal crow, it is actually drawn as a complex and elegant modulation of lines, that animates forms and permit theirs metamorphosis. Calibrated stroke weights produce a visual game of crossings and, at the same time, permit the outcropping of two equilibrate figures of different brightness value, simply using one colour plate.

Score: 52