Logo name: Southern Cloud
Nation: Australia
Agency: 2birds Design Group
Designer(s): Craig Devitt
Client: Southern Cloud
Description: Southern Cloud is a magnificent 130-foot sailing yacht. It was essential for the Corporate Identity/branding to portray Southern Cloud as a luxurious and highly desirable experience. A logo was designed to align itself with the heritage and language of champagne. Central to this are the notions of: celebration; luxury; exclusivity; rewarding yourself; relaxation and special memorable occasions. The word ‘Cloud’ is reminiscent of a cloud and sailing. For further emphasis, a contrast was created between the two fonts and words whereby ‘Southern’ feels solid and ‘Cloud’ ethereal. This also reflected the sense of contemporary luxury found on the yacht. All materials were designed to capture a sense of adventure through beautiful imagery, supported by stylish graphics.

Score: 70