Wolda Professional awards Best of Hong Kong

Logo name: babyfirst
Nation: Hong Kong
Agency: mad studios
Designer(s): brian LAU, lilian CHAN
Client: babyfirst
Description: BABYFIRST is a joint venture retail store selling high-end childcare products in Mainland China between local and foreign businessmen. The design brief stated the need to convey the company’s ‘foreign origin’ but to cater to local tastes and cultures. It is a Chinese tradition to swaddle a newborn baby in red to confer on it good fortune. The pacifier communicates wellbeing and ‘foreign’.

Score: 86