Wolda Professional awards Best of Sweden

Logo name: 1177
Nation: Sweden
Agency: Deasign
Designer(s): Daniel Bruce, Daniel Flodman
Client: Deasign
Description: 1177 is the new national number to call and visit online for advice and help regarding medical care and medical service in Sweden. The brand is owned and run by Swedens 20 county councils and may be used together with their respective identities. The logo had to be very legible but at the same time have a distinct identity of its own. An identity that should articulate the core values of the brand aswell as its purpose. Inspiration for solution came from doctors white coats, bandages and awareness ribbons among othes.

Score: 73