Logo name: wissen.on
Nation: Germany
Agency: wirDesign Berlin | Braunschweig
Designer(s): Kempf, Brigida | Chojnacki, Sina | Wilken, Frederic
Client: E.ON Kraftwerke
Description: With the internal campaign ”wissen.on“ E.ON Kraftwerke, one of the worlds biggest power supplier, started a Wikipedia-like communication platform to interlace the knowledge of its employees. ”wissen.on“ offers the opportunity to place own articles, opinions and documents to the system to expand the common knowledge or to raise animated discussion among the staff. The logo is to encourage the employees to ”donate knowledge” (in German ”Spende Wissen“). The typographically arranged brain visualizes the different abilities and the knowledge of each particular colleague. The colors black and red on the one hand are derived from the E.ON enterprise colors and on the other hand red quotes the visual language of the ”German Red Cross“.

Score: 79