Logo name: Zonik logo
Nation: United States
Agency: Lippincott
Designer(s): Alex de Janosi, Bogdan Geana
Client: United Electronics
Description: Saudi Arabia’s United Electronics Company launched a unique consumer lifestyle brand to appeal to today’s plugged in and technologically-savvy youth. The request was to create a new name and brand positioning strategy for what would be the hot retail destination for all technology, entertainment and lifestyle needs of the modern young people in Saudi Arabia; a vibrant environment in a café format where young trendsetters will come together to explore video and music downloads, gaming, computing, digital photography and mobile telephony. Something new and different but yet suitable and conform with Saudi Arabia’s conservative society had to be developed. “ZONIK” was selected as the brand name, and a visual identity was crafted to express the energy, movement and excitement of the modern brand. The name and logo perfectly reflect the brand positioning, ‘the pulse of life’. By having the pulse on the latest innovations, Zonik is the destination for superior products, unparalleled customer service and engaging content.

Score: 81