Logo name: Ecolabor
Nation: Brazil
Agency: Sebastiany Branding & Design
Designer(s): Guilherme Sebastiany, Akira Goto, Andrea Kulpas, Eder Santos, Corine Cardoso, Gustavo Moreira, Rafael Toledo
Client: Ecolabor
Description: ECOLABOR is a brazilian private company. Since 1992, it provides laboratory analysis and environmental consultancy, including sampling services, to Brazil and South America. The company had the need to change its old logo, since it was expanding and upgrading the values it stands up for. The new logo should show transparency and uniqueness, but still demonstrate precision. Besides the test tube had been very common in laboratory logos, its shape has been used subjectively in oder to reveal the transparency and the environmental values they stand for. By working on a geometric and modular typography, their sharpness was expressed without austerity or inflexibility.

Score: 71