Logo name: passaredo airlines
Nation: Brazil
Agency: commgroup branding
Designer(s): Marcelo Tomaz, Rodrigo Faustino, Mateus Bagatini, Daniel Calil
Client: Passaredo Airlines
Description: The client’s new strategy – a regional airline company – improved the acquisition of new airplanes that demanded a new position to its brand and image: younger, more prepared and professional, faster in its flights. The objective was to refresh the identity bringing new life at any touchpoint making more closer the company with its customers and stakeholders. A new brand from the old logotype, a redesign of the old symbol was made - the three birds - inspired in draws about wind aerodynamic and flying birds, respecting the DNA of the brand. The most important strategy thing will be the color change, bringing more lightness by the yellow color. The new brand has a smooth and powerful distiction, becoming contemporary, friendly and attractive. Also creates an identification using the yellow color in check-ins and airports lounges - that was never used in brazilian airline market.

Score: 71