Logo name: Meredith identity
Nation: United States
Agency: Lippincott
Designer(s): Connie Birdsall - Creative Director, Jenifer Lehker, Sandra Hill – Designers, Suzanne Hogan, Shelby Brea - Strategy
Client: Meredith
Description: Meredith is one of the leading media and marketing corporations in the US. Its brand positioning, “Engaging Lives”, speaks to how Meredith’s media brands connect to the heart of what matters most to people, creating a meaningful dialogue between consumers and marketers. The new logo featured four interlaced letter “m’s” that reflect both Meredith’s ability to distribute content across multiple platforms, its significant marketing capabilities, and also communicate Meredith’s brand values and culture. It reflects the dynamic media and marketing company behind it, and reinforces a fresh, optimistic future for employees, clients and consumers.

Score: 77