Logo name: Hayneedle identity
Nation: United States
Agency: Lippincott
Designer(s): Su Mathews - Creative Director, Saki Tanaka, Sam Ayling – Designers, Sarah Bellamy - Strategy
Client: Netshop, Inc.
Description: Hayneedle provides shoppers with a complete selection of hard-to-find home and lifestyle products. The name and symbol communicate discovery and capture the joy of finding that perfect item or gift among a seemingly endless sea of products. The overlapping colored lines represent options and choice. The logotype is a modern, friendly font with soft, curvaceous forms that relate to the playful, passionate aspect of the brand.

Score: 67