Logo name: Mark Edmunds Associates
Nation: Australia
Agency: Mark Gowing Design
Designer(s): Mark Gowing
Client: Mark Edmunds Associates
Description: Mark Edmunds Associates is an accountant consultancy that provides a high level of services to clients in the corporate and financial sectors. Rather than directly reference wealth and currency, the trademark was designed to be a stylish and tonal representation of prosperity. The type utilises multiple strokes to symbolise ingots, vaults and excess. It is modern, sophisticated and captures a feeling of financial prosperity. The end result is a powerful trademark that communicates in a different voice than any of the MEA competitors.

Score: 73