Logo name: Three Drunk Monkeys
Nation: Australia
Agency: Mark Gowing Design
Designer(s): Mark Gowing, Tim Rogers
Client: Three Drunk Monkeys
Description: An advertising agency with a primary focus on TV and print campaigns required a sophisticated trademark to position the company as a market leader with a wealth of experience. The quirky nature of the company name posed obvious problems in regards to the level of sophistication required for the trademark to be successful. The trademark features a ven-diagram that creates a monkey face in the overlapping colours. The ven-diagram references the print and TV industries, while the monkey is created by a three colour overlap that illustrates a kind of seeing-tripple effect - as if the reader were drunk.

Score: 69