Logo name: 9/11 Memorial
Nation: United States
Agency: Landor Associates
Designer(s): Rietje Gieskes, Eugene Heard, Karen Yau
Client: 9/11 Memorial
Description: The eleven, composed of two austere blue rectangles that reference the shapes missing from the skyline, serves to create an essential impression in people's minds, while upholding the elegance and seriousness of a historical institution whose role is to foster remembrance and education.

Score: 80