Wolda Talent awards Best of Israel

Logo name: The New Al-Khaleil City
Nation: Israel
Designer(s): Eido Gat, Ziv Schneider
Client: Shenkar College of Engineering and Design
Description: Hebron is a Palestinian city in need of change and revival. It is under constant struggle to keep its businesses alive and its inhabitants safe against the illigal settlements. To accomplish this, the city was re-branded under its Palestinian name as "The New Al-Khaleil", and given a new corporate branding designed to attract investors from other Arab countries (using mostly a convention - Investors Forum 2010). It is built on values of modern day high-tech while staying loyal to Muslim tradition. The city's new logo became the graphical basis for the city's core businesses and institutions.

Score: 70