Logo name: Tennis XL
Nation: Canada
Agency: Seven25. Design & Typography
Designer(s): Isabelle Swiderski
Client: Seven25. Design & Typography. Inc.
Description: Tennis XL is an agency that encourages exposure to the values of sportsmanship, competition and play through the game of tennis. It delivers tennis programs to youth during and after school. It needed to update its image to appeal to youth, parents and schools and most importantly to clearly express the nature of its activities. The mark we devised emphasizes the fun and dynamic aspect of the game without neglecting the importance of the human interaction it facilitates. The merging of the racket and jumping figure offers immediate recognition of the agency's activities.

Score: 73