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Wolda Professional awards
Best of Greece
Logo name: Volos and Larisa 2013, Mediterranean Games
Nation: Greece
Agency:
ORFIK DESIGN
Designer(s): Konstantinos Mamangakis
Client:
DVA SA
Description: The Greek successful Bid for the Mediterranean Games required a visual identity that would reinforce their position on winning the Games for 2013. The two not that popular bidding cities needed to communicate a well illustrated plan and attract attention of the ICMG and the public. The 2 cities' main issue to be portrayed thoroughly, was environmental consciousness along with historical info. The logo depicts all those necessary meanings by 2 major symbolisms. The 1st one has two dimensions and promotes 2 elements of nature: the earth (Larisa) and the sea (Volos); the countries and the sea of the Mediterranean, the ancient Greek blue ship (Jason's Argo and the golden fleece) and the Mediterranean Sea. The logo’s 2nd symbolism stems from its overall visual presence, emphasizing ecological friendliness through the soft natural color code.
Score: 67
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