Wolda Professional awards Best of Estonia

Logo name: Punane Puu
Nation: Estonia
Agency: LOOVVOOL
Designer(s): Kadri-Maria Mitt, Hannes Unt
Client: Punane Puu
Description: From marketing specialized programs to those of technical areas, Punane Puu is a schooling company, practicing exclusively in the constructional industry. The first task was to find a suitable name for the venture. The outcome - “red tree” - derives from a local saying, meaning “to make something plain and clear”. Having a good name as a strong starting point, a conceptually sharp visual identity was cultivated: a tree that can also be viewed as a symbol incorporating a brain structure. All in all, a brand concept that relates to wisdom and a visual mark that accentuates the meaning furthermore.

Score: 84